Google Analytics

Google Analytics helps you track how visitors use your site - where they come from, how long they stay & which pages they visit. This data helps you improve sales and marketing efforts.

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Create a Google Analytics Account

1. Go to Google Analytics.

2. Click Start Measuring.

3. Enter an Account Name (this doesn’t have to be your website name - you can track multiple sites under one account).

4. Click Next.

If you don’t have a Google account, you’ll need to create one. You can use an existing email address or set up a new Gmail account.

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Create a Property

1. Enter a Property Name (this should be your raffle site’s name).

2. Click Next.

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Enter Business Details

1. Choose Industry Category and Business Size.

2. Select Objectives (If unsure, select “Understand Web and/or App Traffic”).

3. Click Next.

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Set Up Website Tracking

1. Select “Web” as your platform.

2. Enter your Website URL (e.g., www.yourrafflesite.co.uk).

3. Enter your Company Name.

4. Click Next.

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Install Google Analytics on Your RaffleX Site

1. A section will pop up with “Set Up a Google Tag”.

2. Copy the tag provided.

3. Log into your RaffleX Admin Site.

4. Click Settings in the left-hand menu.

5. Scroll to the Advanced Section.

6. Click Edit on Header Code.

7. Paste your Google Tag into this section.

8. Click Save.

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Confirm Analytics is Tracking

1. Go back to Google Analytics.

2. Click “Test Connection” in the top right corner.

3. If successful, Google Analytics will confirm the setup, and tracking will begin.

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What Happens Next?

• Google Analytics will start collecting data immediately.

• Within a few days, you’ll start seeing visitor insights in your Google Analytics dashboard.