> For the complete documentation index, see [llms.txt](https://docs.rafflex.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.rafflex.io/marketing/website-tools.md).

# Website tools

The tools built into RaffleX that help you win more sales, bring customers back, get found online and build trust with new visitors.

RaffleX comes with a set of marketing tools built straight into your site. You do not need any extra software to use them. Each one is switched on and managed from your admin panel, and the pages below walk you through every option step by step.

Not sure where to start? A good order for a new site is:

1. Fill in your [SEO Settings](/marketing/website-tools/seo-settings.md) so your site looks professional when it is shared or appears in Google.
2. Add your social media pages in [Connect Your Social Accounts](/essential-settings/connect-your-social-accounts.md).
3. Set up [Reviews and Trust](/marketing/website-tools/reviews-and-trust.md) so new visitors can see that other customers rate you.
4. Turn on [Dropped Basket Recovery](/marketing/website-tools/dropped-basket-recovery.md) to win back customers who do not finish paying.
5. Use [Promos and Discounts](/marketing/website-tools/promos-and-discounts.md), [Upsell](/marketing/website-tools/upsell.md) and the [scrolling banner](/marketing/website-tools/top-banner-text.md) whenever you run an offer.

***

### Promos and Discounts

The backbone of online marketing. Create coupon codes for money off across your site, or run competition promotions such as Buy One Get One Free and ticket bundles.

{% content-ref url="/pages/pTNWD9U8rVBqJnfvePj5" %}
[Promos and Discounts](/marketing/website-tools/promos-and-discounts.md)
{% endcontent-ref %}

### Upsell

Catch one more sale before the customer completes their order by promoting another competition at checkout.

{% content-ref url="/pages/J5cj311pWr5CMyIyyWaS" %}
[Upsell](/marketing/website-tools/upsell.md)
{% endcontent-ref %}

### Dropped Basket Recovery

Win back customers who leave without completing their order, with an automatic reminder email.

{% content-ref url="/pages/wuOBxOwWDRUnnTrDqRil" %}
[Dropped Basket Recovery](/marketing/website-tools/dropped-basket-recovery.md)
{% endcontent-ref %}

### SEO Settings

Control the description, preview image and browser icon people see when your site appears in Google or is shared on social media and in messaging apps.

{% content-ref url="/pages/4D4cQZqEZGKMKPylNxt1" %}
[SEO Settings](/marketing/website-tools/seo-settings.md)
{% endcontent-ref %}

### Top Banner Text

Add a scrolling banner of short messages across the very top of every page. Perfect for flash sales, new competitions and important announcements.

{% content-ref url="/pages/1tM1G4U4WWsqSAtXtHwT" %}
[Top Banner Text](/marketing/website-tools/top-banner-text.md)
{% endcontent-ref %}

### Reviews and Trust

Pass your orders to Trustpilot so it can invite customers to leave a review, and show your Trustpilot and Facebook ratings on your site.

{% content-ref url="/pages/CmX1MVuWb52PxjOJTV5K" %}
[Reviews and Trust](/marketing/website-tools/reviews-and-trust.md)
{% endcontent-ref %}

{% hint style="info" %}
Your social media links live in **Essential Settings** because every site should add them before launch. See [Connect Your Social Accounts](/essential-settings/connect-your-social-accounts.md).
{% endhint %}