Advertising On Facebook
If you’re running a raffle site and want to advertise on Facebook, you need to follow Meta’s real-money gambling policies. Facebook has strict rules, and you must get approval before running any ads.
What You Need to Advertise
Proof That Your Raffle is Legal (i.e. a letter from a qualified lawyer explaining why it's legal).
Have Clear Terms & Conditions on Your Site.
You Must Clearly Explain How the Competition Works On Your Site.
If you offer free entry, it must be clearly displayed on your site.
We strongly recommend contacting David at Gridlaw for expert legal assistance.
He can help you draft solid Terms & Conditions to ensure your raffle site is fully compliant.
He can also provide the Real Money Gaming (RMG) letter that Facebook requires for advertising approval.
How to Apply for Facebook's Real Money Gambling (RMG) License
Go to the Application Form
Complete the From & Upload a letter from a lawyer confirming your raffle follows UK law.
Wait for Facebook to Review (Note reviews can take a few weeks).
Rules for Your Ads
Even if you’re approved, Facebook has strict ad policies:
No misleading claims (“Win guaranteed!”, “Easy cash!”)
Never advertise to users under 18
No promoting gambling in restricted regions
No encouraging reckless gambling behaviour
Be clear about how your raffle works
Make sure your landing page matches your ad
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