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Dropped Basket Recovery

Automatically remind customers who leave tickets in their basket without completing checkout, so they can come back and finish their order.


Not every customer who adds tickets to their basket finishes paying. Some get distracted, some change their mind, and some run out of time. Dropped Basket Recovery sends an automatic reminder email to these customers, giving them an easy nudge to come back and complete their order. It is one of the simplest ways to recover sales you would otherwise lose.

There are two reminders, and you control when they are sent:

  • A reminder for customers who added tickets to their basket but did not start checkout.

  • A reminder for customers who started checkout but did not complete payment.


Turn On Dropped Basket Recovery

  1. In the admin panel, click Settings in the left-hand menu.

  2. Open the Marketing tab.

  3. Find the Dropped Basket Recovery Emails section.

  4. Toggle the feature on.

  5. Click Save.


Settings

Within the same section you can fine tune how the reminders behave:

  • Delay: How long to wait after a basket is abandoned before sending the reminder. You can set anything from 15 minutes up to 24 hours (1440 minutes). A short delay catches customers while they are still nearby, a longer delay gives them time to come back on their own first.

  • Cooldown: The minimum number of hours before the same customer can be sent another reminder. This stops anyone receiving repeated emails in a short space of time.

  • Subject lines: You can set a separate subject line for each of the two reminders (basket abandoned, and checkout not completed). If you leave a subject blank, a sensible default is used.

What a Dropped Basket Reminder Includes

Reminders are only sent for orders that were not completed. If a customer finishes their order, including a free ticket order, no reminder is sent.

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