Tracking

Add your Facebook Pixel and Conversions API token so Meta can measure your ads accurately and we can send your tracking events automatically.

Tracking lets Facebook see what people do after they click your ad, such as visiting a competition or buying tickets. With it set up, Meta can show you which ads actually bring in entries, and your ads become far more effective.

Navigate to the marketing section in your settings.

Facebook Pixel ID

The Pixel is a small piece of tracking that links your website to Facebook. You only need to give us your Pixel ID, and we handle the rest.

To find it, go to business.facebook.com and open your Meta Business Manager. From the left-hand menu, select Events Manager, then choose the Pixel you want to use. Click the Settings tab at the top of the page and you'll see your Pixel ID listed near the top. Copy this ID and keep it ready to add to your website below.

Facebook Conversions API Token (cAPI)

The Conversions API (cAPI) is a more reliable way of sending results to Facebook. It sends order details directly from our servers, so your data stays accurate even when a customer's browser blocks tracking.

To generate your token, go to business.facebook.com and open your Meta Business Manager. In the left menu, select Events Manager and choose the Pixel you want to use. Click the Settings tab at the top of the page, then scroll down to the Conversions API section. Click Generate Access Token, and once the token appears, copy it and keep it safe to add to your website settings.

Once your Pixel ID is added, we'll handle everything else, sending all the relevant tracking events to Facebook on your behalf so your data is accurate and up to date. If a Conversions API token is added, we also send the order details to Facebook through a server request for extra accuracy.

Want to track conversions on other ad platforms such as TikTok or Google Ads? See Conversion Event Tracking for the more advanced setup.