New vs Returning Customers

Compare how new and returning customers are contributing to your sales over time. See revenue, order counts, and average order values for both groups.

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The New vs Returning Customers report breaks down your sales by customer type over a chosen period. It shows you how many new and returning customers are buying each day, week, or month, along with the revenue and average order value for each group.

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How to Generate

1. Go to Downloads in the left-hand menu.

2. Click Generate Report.

3. Select New vs Returning Customers from the list.

4. Set your date range.

5. Choose whether to group results by day, week, or month.

6. Click Generate.

You will receive an email when the report is ready.

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Filters

• Date range: The period to analyse.

• Time period: Choose whether to see results by day, week, or month.

Monthly grouping works best for spotting trends over longer periods. Use daily for a detailed breakdown of a specific week or campaign window.

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What's Included

Each row represents one time period and includes:

• Period (the date or date range for that row)

• Number of new customers and returning customers

• Total customers for that period

• Orders placed by new customers and returning customers

• Revenue from new customers and returning customers

• Average order value for new customers and returning customers

• New customer rate as a percentage of total customers