Inactive Customers Report

Identify customers who haven't purchased recently and see how long they've been inactive. Great for planning re-engagement campaigns.

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The Inactive Customers Report shows you which customers haven't placed an order recently. Each customer is assigned a risk level based on how long they've been away, helping you prioritise who to target first in a re-engagement campaign.

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How to Generate

1. Go to Downloads in the left-hand menu.

2. Click Generate Report.

3. Select Inactive Customers Report from the list.

4. Choose an inactivity threshold and a minimum previous orders filter.

5. Click Generate.

You will receive an email when the report is ready.

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Filters

• Inactivity threshold: Only include customers who haven't purchased in the last 30, 60, 90, or 180 days.

• Minimum previous orders: Only include customers who have placed at least 1, 2, 3, or 5 orders in the past.

Filtering by minimum previous orders helps you focus on customers who have a real history with your site, rather than one-time buyers who may not return.

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What's Included

Each row represents one inactive customer and includes:

• Customer ID, name, and email address

• Date of their last purchase

• Number of days since their last purchase

• Total historical orders and total historical revenue

• Average order value

• Risk level (Critical, High, Medium, or Low)

Risk Level Guide

• Critical: Inactive for 180 or more days

• High: Inactive for 90 or more days

• Medium: Inactive for 60 or more days

• Low: Inactive for fewer than 60 days