Customer Acquisition Attribution

Find out where your customers are coming from using UTM tracking and referral data. See which marketing channels are driving the most revenue.

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The Customer Acquisition Attribution report shows you which sources, channels, and campaigns are bringing customers to your site. It uses the UTM tracking information recorded when customers place orders to show you where buyers came from, how many orders each source drove, and the total revenue generated.

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How to Generate

1. Go to Downloads in the left-hand menu.

2. Click Generate Report.

3. Select Customer Acquisition Attribution from the list.

4. Set your date range.

5. Click Generate.

You will receive an email when the report is ready.

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Filters

• Date range: Limit results to customers acquired within a specific period.

For best results, make sure you are using UTM tags in your marketing links. Without UTM tags, traffic will appear as "Direct." Learn how to set up UTM tags.

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What's Included

Each row represents one acquisition source and includes:

• UTM source (for example, Facebook or Google)

• UTM medium (for example, email or social)

• UTM campaign name

• Referring website

• Number of customers acquired from that source

• Total orders and total revenue from those customers

• Average order value

• Conversion rate as a percentage

Sources without UTM data will appear as "Direct." Campaign and medium columns will show "None" where those values were not set.