Coupon ROI Analysis
Analyse how your discount codes are performing. See usage counts, total discount given, revenue generated, and return on investment for each coupon.
The Coupon ROI Analysis report shows you how each discount code is performing. For every coupon, you can see how many times it was used, how much discount was given, the total revenue it generated, and whether it is paying for itself. Use this report to decide which coupons to keep, adjust, or retire.
How to Generate
Go to Downloads in the left-hand menu.
Click Generate Report.
Select Coupon ROI Analysis from the list.
Set your date range.
Click Generate.
You will receive an email when the report is ready.
Filters
Date range: Only include orders placed within this period.
What's Included
Each row represents one coupon code and includes:
Coupon code
Number of times used
Total discount amount given
Total revenue generated from orders using the coupon
Average order value for orders using the coupon
Number of new customers who used the coupon
Number of returning customers who used the coupon
Return on investment ratio (total revenue from orders using the coupon, divided by total discount given)
ROI status
ROI Status Guide
High Performing: The coupon generated 3 times or more its cost in revenue
Good: The coupon generated 1.5 times or more its cost in revenue
Break Even: The coupon generated roughly its cost in revenue
Underperforming: The coupon generated less revenue than the discount given
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